The New Rules of Marketing & PR

The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigate marketing in the Internet age.  Now in this fully revised and updated edition, author David Meerman Scott gives you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any product, service or idea.  With The New Rules of Marketing & PR, Second Edition, you'll soon be publishing powerful and effective information on the Web, reaching your buyers directly, and saving big on your budget.

One of the more interesting debates about this book has been over its title.  Many people have told me they like the title because they know what they will be getting.  It's descriptive.  But others have fought me, saying that there are all kinds of new rules being touted in books and elsewhere but that rarely deliver.  "New rules" are just hype, they say.  While it's true that a search on Amazon for "new rules" brings up thousands of book titles, the Web truly does offer marketers a new way of doing things.  I am confident in my choice of title, because before the Web the only way you could get your organisation noticed was to buy advertising of some kind or convince a journalist to write about you.  Telling your organisations story directly (via the web) is new, because, until now, you've never been able to reach a potential audience in the millions without buying expensive advertising or getting media coverage.

You’ll find out how to:

• Social Media, Blogs, News Releases, Online Video and viral marketing to reach buyers directly.

David Meerman Scott is an award-winning marketing strategist, conference speaker, and seminar leader.  He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.

• Use criticism in a positive way
• Fail lots – but on the small stuff
• Avoid consensus, the killer of creativity
• Identify your customers
• Understand people
• Live on the edge, without falling off
• Put it all into action

Serial entrepreneur Mike Harris shows you that all it takes is enthusiasm, commitment and a willingness to learn. And Mike should know – he’s spent the past 20 years creating successful businesses from apparently impossible ideas – ideas which everyone told him would never work. With invaluable business advice and case studies from entrepreneurs and innovators on both sides of the Atlantic, this make-it-happen manual will help you fix the odds of success firmly in your favour.