The Psychology of Selling

For sales people on commission the financial sky's the limit!  All it takes to reach the stratosphere of sales success is desire, commitment and specialised knowledge.  You provide the first two - let Brian Tracy supply the rest.

The Psychology of Selling makes sure that, once you've reached your goals, you'll never have to worry about staying on top.  Because you'll have the skills to sell your way through tough economic times, personal slumps and increased competition.

"Selling is an inner game" Brian states, and the difference between top performers and average ones is not as great as you might think.  Top performers just do certain things a little bit better each day.

Some of Brians sales secrets include:

• Why the top 20% of sales people earn 16 times the average of the rest.
• The ten characteristics of superior salespeople.
• The psychology of buying.
• How to break a prospect's preoccupation.
• Why goal setting is the key to sales success.
• Six ways to increase effectiveness.
• How to deal with a prospect's nine most common objectives.
• The Law of Six and how it can help you.

A powerful sales personality is more important than product knowledge or basic selling skills, and Brian Tracy, in this "college level" course in selling, shares with you the personality profile of super sales professionals.

Brian Tracy is America's leading authority on the art of sales, the development of human potential and the enhancement of personal effectiveness.  A dynamic and entertaining author and speaker, he has motivated thousands of people toward peak performance and high achievement.  His seminars on sales, leadership, goals and strategy, time management and success pshychology, draw capacity audiences wherever he appears.