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The Finalists for our Awards for Excellence Dinner tonight.....
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Demonstrations Drive Sales! A lesson we should all pay attention to...
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Paul at the recent Experts Industry Seminar in the US.....
The Finalists for our Awards for Excellence Dinner Tonight.....
Yes the Awards Dinner is now upon us and is happening TONIGHT! - hoorahhhh I hear you shout - we thought you would like to see who the Finalists are: Drum roll..............
WOW Marketer of the Year:
* Charlotte Falkenau - Segals Hair Design
* Andy Willis - Andy's Barber Shop
* Hilary and Harry Fletcher - Ecco Shoes Oxford
* Ayd Instone - Sunmakers
* Paul Fowler - Enstone Flying Club
Turbo Turnaround Award:
* Tracey Miller & George Swift - Bigger, Brighter, Bolder
* Jane Lelean - Healthy and Wealthy
* Karen Moule - Enterprise Marketing Solutions
* Simon Gregory - Clear & Creative Communications
* Phil Johnson - Archway Business Solution
* Ed Williams - OFEC
Joint Venture Award:
* Peronel Barnes - Create and Consult
* Sali Brown & David Hawes - Lets4Sale
* David Hawes - Qualias Group
* Ben Jackson - BBK Media
* Paul Fowler - Enstone Flying Club
40 Second Wizard Award:
* Allan Jenkins - ISIS Security
* Alan May - Dream Conservatories Online
* Richard Hillson - Oxford Home IT Support
* Charles D'Druz - Pembroke Lodge
* Phil Strachan - Strangebrew
Fast Start Award:
* Izabela & Duncan Cooper - Selection Matters
* Peronel Barnes - Create and Consult
* Brian Croucher - Creative Investments
* Andy Willis - Andy's Barber Shop
* Lorna Kennard & Rachael Wall - Sittingwell
Business of the Year Award:
* Ecco Shoes Oxford
* Enstone Flying Club
* Andy's Barber Shop
* Christian Steven
* Archway Business Solution
Demonstrations Drive Sales! A lesson we should all pay attention to....
OK so having landed back in the UK from my two week trip to the US I only got to watch this weeks Junior Apprentice show last night, but once again there were some great Business Lessons in it if you paid attention.
As a 40 year old I have to say hearing them refer to the over 50 market as "Old" was more than a little shocking, after all 50 is the new 30 now!
So this episode revolved around selling at a retail show, which is a totally different dynamic I can tell you having Coached a number of my clients through this over the years.
The first rule is always that you need to create a high energy environment, with demonstrations, customer involvement and a great show offer, all of which lead to sales.
Out of the 4 Products selected two of these did it brilliantly well and the resulting sales spoke for themselves. The small portable vacuum cleaner at £39 and the pie maker at £15 (eventually when they woke up to the concept of a deal!) sold Fantastically well as retail products.
 Yet again the concept of selling BIG ticket items worked well for one team when almost out of desperation they sold 5 Trade sales of the Bird Box Camera to another stand owner at £80 each but it was too late to save their Team from the Boardroom.
So here are my top tips from this weeks episode:
1. Leaders need to listen to the people they put in positions to make decisions about product selection or what's the point in having them.
2. When you go to a Trade or Retail exhibition make sure you have the following elements on your stand:
a) High energy and Customer Interaction to bring the product to life
b) Regular demonstrations to bring people to the stand
c) A compelling "Show Only" offer to convert those impulse purchases
3. Retail shows have a lower price impulse purchase level so be careful of taking high ticket products unless you are using your stand to generate leads and have a slick follow up system.
4. Use the Marketing event to collect prospect data with a free prize draw etc
5. Have an Automated Marketing Campaign follow up system to ensure you maximise your Return on Investment from an event as these are often costly to set up and run.
If you don't have this in place then test drive www.TurboProfitsCRM.com Free for 30 days PLUS get our 7 Sins of Marketing Video Training course Worth £347 FREE for a limited time...
I'm starting to see a few future stars now coming to the top, who do you think is in with the best chance of winning over the next few weeks?
Paul Avins
Paul the recent Experts Industry Seminar in the US.....
Check out this video from the Experts Industry Seminar last week in the US.
The Relevance of your Marketing Message to your target market will determine the RESULTS of your marketing message.
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To Deliver World Class Business & Personal Development Training that Fast Tracks Business Owners to Success!
Fed up with Negative News and Media? - come visit one of our Clubs and find out how we deliver this Promise and Experience it for yourself !
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Brian Croucher - Creative Investments
BWC Newbury
I joined the Business Wealth Club in Newbury in April 2011 as a complete newbie to networking.
Dave Griffin gave me a lot of coaching (and still does), encouraging me to think bigger all the time.
Whilst many businesses have suffered from the economic downturn, my own particular niche (overseas property investment) has benefitted hugely from all the adverse media coverage regarding personal pensions and from all the recent turmoil on the world stock markets.
More and more people have come to realise that they need to take control of their income in retirement and look at some of the alternative schemes eligible for SIPPs. These include commercial property, hotels, yachting berths, dog racing tracks, zoos and even off-plan cemetery grave plots!
Such investments aren't for everyone, but it's certainly worth having a look. The whole process starts with a free pension review, carried out by specialist IFA's with whom I work closely.
I thoroughly enjoy networking. I've learned that the greatest skill is listening. I have learned that if you are genuinely interested in finding out about other people, then more often than not they will be interested in finding out about you too. It's the classic meet, know, like, trust.
Brian Croucher
Creative Investments
Tel: 07813 922035
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iNet Marketing Services Team
BWC Reading
We set up iNet Marketing Services specifically to help smaller organisations with their marketing efforts utilising the power of the Internet. We are seasoned professionals from Sales, Marketing and Business backgrounds who had enough of the corporate battlefield.
With over 85% of transactions origination from somewhere on the Web, it's especially important for smaller businesses to engage with their market with a powerful strategy which ensures they can compete with larger organisations.
Our objective is to turn websites into powerful lead generation platforms and we address all elements of Web strategy including, analysis, design and optimisation, social media integration, and search engine ranking. We use only proven and ethical techniques and strategies, and can guarantee results for our clients.
Two of our recent wins include the complete redesign of a retail company's website with the inclusion of a social media campaign which will drive more leads to their sales team, and reposition them as experts in their sector.
With the second organisation we are working with a fellow BWC member to bring together a number of their offerings to create a new cohesive brand image. As part of this work we are helping shape the Web design, and implementing an integrated social media strategy. This work, including a PR element will raise their presence and promote their message of the wide range of services they provide and will make them an authority in their field.
Stephen Harris
iNet Marketing Services Team
www.inetmarketingservices.co.uk
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